VCU’s Martin Luther King, Jr. Celebration Week is an annual celebration of the legacy of Martin Luther King. This year headlined with a virtual keynote event along with a supply drive supporting Richmond and Henrico public school students and a list of community wide MLK events and volunteer opportunities.
My role was to redesign the MLK Week website to accommodate a section broadcasting MLK events in the community and other volunteer opportunities.
I wanted to be a fashion designer when I was younger. All day and night I would draw dresses, gowns, and ready-wear…
I’ve still kept them. But the question was what to do with them?
A Branding Opportunity
Looking through all my drawings made me rethink what fashion meant to me as a young girl.
In my observations, I saw various shapes, sizes, lengths, and styles depicted and knew then that I had a pension for diversity. Even though I gave up on the notion that I could be a successful fashion designer, I still had hope that a vision like this could exsist.
Looking at the real world, I decided to look to fashion brands that are focused on diversity and what I saw made me smile…
But my label had to be different…
My sketches wore my garments best. I faced the reality that I could never physically build this label but perhaps I could let these figures speak for themselves.
Each figure has their own sensibility, personality, and uniqueness. I gave each model their own character.
I started there.
In the spring of 2019, I revisted more than 100 drawings I drew since I was in middle school, and redrew them all into one collective mural, one collective vision.
Friendship Circle of Virginia is a non-profit organization based in Richmond, VA that aims to create an inclusive community by facilitating friendships and social opportunities for people with and without disabilities to connect through meaningful social experiences at home and throughout the community.
This project first started as a group project for an interdisciplinary web design class. My team of three worked on the identity system for Friendship Circle including the color scheme, typeface, and overall form of the site.
2nd phase: Designing the site.
Using Indesign and WordPress we drafted out proposals for what Friendship Circle’s website could like like. Our goal was to draft a site that was fresh, clean, approachable for both their senior, adult, and teen audience and modern as per their request.
Our team then utilized WordPress to make the website come to life. Friendship Circle loved the second proposal, then we went to work! We learned the in’s and out’s of WordPress together, asked each other questions, and kept each other on top of our tasks. My task was to work on the home page.
3rd Phase: Going Solo
The end of the semester came and I decided to continue working on the website for Friendship Circle as an independent study. My tasks were to continue working on the navigation, page structure, accessibility, mobile responsiveness, and gathering content. I worked closely with Friendship Circle and took copious notes!